Simply Lecture

What is the halo effect?  The halo effect is a kind of cognitive bias, that make one part of someone seems more attractive or desirable. This concept can be applied to people, product, brand, business etc.  The halo effect can also be seen as the final judgment of someone towards a person, product, brand, business etc. by their first impression without serious information. For example, if John is working in an office where you work; and you see John as creative guy and someone ask you, "please, do you know someone who can decorate my room?". You will simply recommend John because you think that John is creative. From the above example, you choose John not because you have actually investigated if John can actually decorate a room,  but because you feel that John is creative and could be able to decorate a room.  The halo effect usually refers to when the judgment of the behavior is positive, otherwise if negative it is refer to as "horn effect" How halo e...